Wednesday, May 29, 2024

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Top 3 Food and Drink Trends 2022

– Alcohol free drinks

The global alcohol industry was worth over 1.49 trillion U.S. dollars in 2020, with the UK market accounting for $44.8 billion in 2018. However, over the last few years there has been an increased trend towards low-alcohol- and alcohol-free beverages. 2021 saw a 33% increase in sales of non-alcoholic beverages increasing the market to $331 million.

The trend is predominantly being driven by Gen Z consumers, with up to a third of 18 – 25 year olds now saying they don’t drink any alcohol. Although, a report by Bacardi Cocktail Trends found that 58% of global consumers would be drinking more non-alcoholic and low-alcohol drinks in 2022 than a year ago.

An American study found that 1 in 5 American adults are sober curious, meaning they take part in periods of sobriety such as ‘Dry January’ or ‘Sober October’. Whilst 30% have chosen to drop alcohol consumption completely and live a fully sober lifestyle.

– Flexitarian

There has been a global increase in people choosing to live a flexitarian diet. A flexitarian diet is when consumers eat more plant-based food and less meat rather than opting to be live a full vegan or vegetarian lifestyle. Consumers choosing a flexitarian diet now make up 42% of the global market. 42% of global consumers are actively restricting their meat intake in favour of more plant-based substitutes.

With the largest proportion of consumers practicing a flexitarian diet being Gen Z, this trend is only expected to increase over the next several years. This has had an impact on the diversity of food available in supermarkets with vegan and vegetarian options becoming more and more readily available across all food and drink sectors.

Bubble Tea

The global bubble tea market was worth $2.02 billion in 2019 and is expected to grow to over $3.39 billion by 2027. Bubble Tea, also known as boba or pearl milk tea has been around since the 1980’s. Originating in Taiwan, bubble tea first made its debut in the UK in 2005 by an investment banker Assad Khan, after he experienced it in New York.

There are now over 250 bubble tea stores throughout the UK with the UK market having been growing steadily since 2011. Bubble tea is a tea based cold drink which is typically served with tapioca balls, but can also be served with a number of different toppings including grass jelly, red bean and aloe vera. Although commonly available in 12 different flavour forms, there are countless variations, meaning there will almost certainly be one for everyone.

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